NEWS
BREAKING: NHL Star Leon Draisaitl Signs a Global Ambassador and Endorsement Deal with PUMA Worth UP TO $400,000, but instead of pocketing the money, he’s making an incredible impact. The rising star has announced that he will donate the entire amount to a charity in Edmonton to help the homeless rebuild their lives. His selfless act has inspired fans and highlighted his commitment to making a real difference beyond the ice. Full Story Below 👇👇👇
In a world where million-dollar contracts and flashy endorsements often dominate headlines, NHL superstar Leon Draisaitl has just rewritten the narrative — and he’s done it with heart.
The Edmonton Oilers’ elite forward has officially signed a global ambassador and endorsement deal with sportswear giant PUMA, a partnership reportedly valued at up to $400,000. But instead of celebrating the payout with luxury purchases or vacations, Draisaitl stunned fans and business execs alike by announcing that 100% of the earnings will be donated to a local Edmonton charity dedicated to helping the homeless.
> “Hockey has given me so much, but Edmonton gave me a home,” Draisaitl said during a press conference Tuesday morning. “This city stood by me from day one, and now I want to give something back — especially to those who need it most.”
A Selfless Game-Changer
The chosen charity, Rebuild Edmonton, is a grassroots organization that provides housing, job training, addiction support, and mental health services for Edmonton’s homeless population. The donation — the largest single-player gift in the charity’s history — is expected to fund transitional housing units, open two new community outreach centers, and provide emergency winter supplies for over 1,500 people this coming season.
Rebuild Edmonton’s Executive Director, Janelle Morris, was moved to tears as she reacted to the announcement.
> “What Leon has done goes far beyond hockey. This isn’t just charity — it’s a lifeline,” she said. “This money will directly transform lives, from getting people off the streets to helping them regain their dignity and independence.”
A New Kind of Athlete
At just 29 years old, Leon Draisaitl is already considered one of the greatest German-born hockey players in history. With multiple 100-point seasons, a Hart Trophy, and a leadership role on one of the NHL’s most exciting teams, his on-ice accomplishments are undeniable. But this latest move is positioning him as more than a superstar — it’s placing him among the most socially conscious athletes of his generation.
Fans have flooded social media with praise:
“Leon Draisaitl just proved he’s not only elite on the ice but also elite as a human being. Legend.”
“We don’t deserve him. Edmonton is lucky to have someone who truly loves this city.”
“It’s not about goals and assists today. It’s about real impact. Thank you, Leon.”
PUMA Responds With Praise
PUMA also released a statement applauding their new ambassador’s initiative:
> “Leon represents everything we value — excellence, leadership, and community. We’re honored to stand beside him in this partnership, and even prouder to witness the compassion he brings to the world.”
While endorsement deals are commonplace in the world of professional sports, Draisaitl’s decision to redirect the entire amount to charity has sparked a broader conversation about athlete activism and the power of influence. Many are calling on other athletes to follow suit, not just in donations, but in being actively involved in the causes they believe in.
More Than a Contract — It’s a Calling
Draisaitl concluded the press conference with a challenge to both fans and fellow players:
> “If you’ve got the platform, use it. If you’ve got the resources, share them. We can’t solve homelessness overnight — but we can take steps every day. This is mine.”
As the puck drops on the upcoming NHL season, one thing is certain: Leon Draisaitl’s legacy will be measured not just in stats, but in lives touched and hope restored.
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📢 Stay Tuned: Videos of Leon visiting the Rebuild Edmonton facilities and speaking with program participants will be released later this week. Fans can also donate directly to Rebuild Edmonton at rebuildedmonton.org to join Draisaitl in making a difference.
👟 PUMA x Draisaitl official campaign drops globally next month — but his message is already changing the game.
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