CELEBRITIES
Taylor Swift earned NFL $1 billion ahead of Super Bowl 59, more than doubled Travis Kelce’s Instagram followers: Report
The Taylor Swift effect on the National Football League (NFL) is real, and now there are numbers to back it up. Ever since the pop icon began dating NFL star Travis Kelce, there has been an increased focus on one of America’s biggest sporting leagues. Taylor’s popularity has given the sport and the league new followers and more eyeballs. A new report says that the singer has helped the league earn a staggering $1 billion in brand value over the last two years.
As Super Bowl 59, the NFL’s biggest night, approaches, MarketWatch carried a report about Taylor Swift’s impact on the league. Using data provided by Apex Marketing, a company specialising in advertising and branding services, the report found that the Swift effect has added over $992 million to NFL’s brand value since she began dating Travis Kelce in 2023.
Travis Kelce plays tight end for the Kansas City Chiefs, one of the most dominant NFL teams currently. While he and Taylor never announced they were dating, the singer began appearing at Chiefs games in September 2023. This sparked an interest in the NFL among the singer’s legions of fans and also brought additional media attention.
Apex estimated that from Sept 2023 to January 2024 – the date of that year’s AFC Championship game – Swift created $366,753,290 in total equivalent brand value for the NFL. This includes brand value metric measures value across all social media, TV, radio, digital news and print news. In the 2024-25 season, Swift added $634,304,163 in equivalent brand value for the NFL. With Kelce appearing in the upcoming Superbowl and Swift certain to attend, the number will surpass a billion
Explaining Taylor Swift’s impact on the NFL, MarketWatch quoted Apex’s Eric Smallwood saying, “The Swift Effect and the corresponding media exposure continued for the NFL and the Chiefs before the start of the 2024 NFL season. … The media blitz continued as the Chiefs kept winning games and were featured on national broadcasts, leading into the playoffs and now the Super Bowl. Taylor was visible at games, and those appearances garnered media attention from sports-media outlets and those entertainment media outlets not normally covering the NFL.”
Taylor’s influence has extended to Travis Kelce’s own stature in the media. The American footballer has seen his Instagram follower count grow from 2.7 million in September 2023 to 6.7 million currently. Tracking agencies say that unlike earlier, most of his new followers are young women, a demographic core to Taylor Swift fans. Even the NFL admitted that female fans accounted for nearly half of its new followers on TikTok in 2024.
The Super Bowl is this Sunday, as the Kansas City Chiefs take on the Philadelphia Eagles in New Orleans. Taylor Swift’s presence—along with a certain Donald Trump—is set to turn the already buzzing evening into a media frenzy.
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Epstein’s former accuser alleges the existence of recordings that she says could force Donald Trump to step down from office, a claim that has sparked renewed scrutiny and debate around Epstein’s network and its connections.
America has lost a titan in the struggle for civil rights and racial justice. From his days at the side of Dr. King, to his moral leadership in this century, Rev. Jesse Jackson, Sr. spent his life pushing our nation closer to its own ideal. As we pray for his family and loved ones, we should also mark his passing by recommitting ourselves to the vision of a fully free and just society.
🚨 CANADA LINES UP NEW FOOD BUYERS AS TRADE TENSIONS RISE 🌾🇨🇦🇺🇸 Amid renewed U.S. trade pressure, Canada has moved to diversify its agricultural exports — securing alternative international buyers and reducing exposure to potential disruption. Rather than waiting on negotiations, Ottawa accelerated outreach to global markets, a shift analysts say strengthens Canada’s leverage while stabilizing domestic producers. Investors are watching closely. Market strategists note that when food supply chains move, capital moves with them — and diversification tends to outlast political flare-ups. What began as a threat may now be speeding up a longer-term realignment in North American agriculture. Full story in comments 👇
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🚨 Trump Faces Public Humiliation as Court Orders Seizure of His Properties In a shocking legal development, Federal Judge Arthur Engoron has authorized the seizure of Donald Trump’s most prized properties, including Trump Tower, to satisfy a $464 million judgment. This unprecedented court order comes after Trump’s repeated refusal to post the required appeal bond. With the potential liquidation of his properties, including his iconic Manhattan real estate, the stakes for Trump’s business empire and political future have never been higher. In this video, we break down the legal implications, Trump’s defiant response, and how this massive legal setback could affect his 2024 campaign and legacy. 👉 Full story ⤵️
JUST IN: Taylor Swift’s Bold “No Kings” Message to Donald Trump on Presidents Day Sparks Nationwide Debate and Social Media Frenzy.
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Recently, social media posts and popular online threads have claimed that an alleged victim associated with Jeffrey Epstein has come forward saying recordings exist of former U.S. President Donald Trump that would be so damaging they would force him to resign from office. These posts, including widely shared threads on Reddit, have circulated with high engagement and comments suggesting various theories about what such “tapes” might show — but they are unverified claims without confirmed sources or evidence from mainstream reporting or released legal documents. Official news reporting on the Epstein files — the vast trove of documents, photos, and videos recently being released by the U.S. Department of Justice — does confirm that the files contain references to Trump and his past relationship with Epstein, including emails and mentions in documents. However, the Justice Department itself has said that many sensationalist claims about Trump in these files are unfounded or unverified, and there has been no credible confirmation of explicit “tapes” of Trump that would compel resignation. Trump’s connections to Epstein during the 1990s and 2000s have been acknowledged in released correspondence, but nothing has been publicly verified that rises to the level of forcing a resignation. The discussions online about “tapes” are part of a broader mix of rumors, speculation, and politically charged narratives that frequently surface around both the Epstein case and Trump’s presidency. Without confirmation from respected news outlets or direct evidence from the released documents themselves, such claims should be treated as unverified and speculative, not established fact. As of now, major outlets continue reporting on the Epstein files with caution, distinguishing between documented content and unproven allegations circulating on forums and social platforms. #fblifestyle #EpsteinFiles #DonaldTrump
